Amul is an Indian dairy brand originating from the state of Gujrat. It has a huge role to play in India’s White revolution, which resulted in India. Check out the SWOT analysis of Amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. SWOT AMUL. 1. SWOT Analysis On AMUL BUTTER S W O T; 2. STRENGTHS Creative advertising with Amul Baby print ads High brand.

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There are certain strategic factors, which are with a long-term mission, and some need to be addressed in the short term. People who need milk and milk products for day to day use.

Amul SWOT Analysis, Competitors & USP

Amul has a huge loyal customer base, customers trust the brand for providing high-quality products at reasonable prices. The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the central Ministry of Agriculture, is responsible for all the matters relating to dairy development in the country.

Over all these years of its existence, Amul has managed to build a robust network of Supply chain and Distribution Network. Products availability is important factor, since even one miss pushes the customer to seek a different competitor.

Placing a product in that part of the market where it will receive a favorable reception compared to competing products is the most recent strategy implemented by Amul.


He entered the industry when there were only threats. Scholes and Whittington, Exploring Anaylsis Strategy, 7th edition. The current industry matrix puts Nestle at the top among others. Amul offers a range of products to its customers. The dairy industry holds great potential for investment in India and promises high returns to the investors. The reasons why the industry has huge potential for attracting new foreign investment are: While the number of challenges facing Amul is abundant, this company posses a great analyxis of promise for the future.

Amul is an Indian dairy brand originating from the state of Gujrat.

AMUL Swot Analysis: Detailed Report for students and professionals

Money is necessary input for economic activities. With the use of expansion strategy, it can overcome the location issue, as Amul can expand more areas and it will make the distribution of channel areas easier and convenient. Pandemic economic turmoil has taken its toll, as international prices of all major dairy products have declined drastically in recent months.

The companies are not associated with MBASkool in any way. The producers only supply to such established brands due to their reach and ability to maximize profits. All division head in inform about their manpower requirements.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

Twenty nine lakhs milk producers gain higher profits only through the co-operative which in turn amull down their bargaining power.

Also, increase demand for their products world over by first gaining more exposure to the global market. GCMMF marketing strategy is to understand the consumer needs, develop products that provide superior value at fewer prices. This is big opportunity to cash in for a established leader.


The brandguide table above concludes the Amul SWOT analysis along with its marketing and brand parameters. In this case the factors are such that the earliest short term might not be the best decision to make, as the duration might not be sufficient to overcome all the issues with a clear outlay.

There are increasing incidents of chemical contaminants as well as Quality: Efforts to exploit export potential are already on.

We’ll occasionally send you account related and promo emails. However steps are being taken such as setting up of cold analysiis points at key collection centers to combat the situation. Sorry, but copying text is forbidden on this website. Moreover due to competition, there is a chance to better serve the market with innovative products. Amul started just in India but because of its growth, it has now expanded to almost 60 countries in the world. Swlt the Brand or Add a New One: Much of operational weakness can be attributed as challenges rather which are constant.