The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was. El manifiesto Cluetrain: el ocaso de la empresa convencional [RICK # LOCKE, CHRISTOPHER # LEVINE] on *FREE* shipping on qualifying. El manifiesto Cluetrain: El ocaso de la empresa convencional (Spanish Edition) – Kindle edition by AA. VV.. Download it once and read it on your Kindle device.

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They’re pretty cool online.

Thus does this First Commandment lay open the Internet to every idea, application, business, quest, vice, and whatever. Use them however you want. The book has been criticized for casting its central term of human “voice” in expressivist rather than rhetorical terms.

More recent technologies such as blogs and wikis are not mentioned.

Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be “picked up” at some tony conference.

We can do it, team! We like this new manlfiesto much better. As a direct result, markets are getting smarter, Companies need to realize their markets are often laughing. What else can we talk about? They need to get a sense of humor. We do this in part because conversation requires a common ground: We’d rather be talking to friends online than watching the clock.


The Cluetrain Manifesto – Wikipedia

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. To their intended online audiences, companies sound hollow, flat, literally inhuman. So let’s not minimize what the Net manufiesto done in the past twenty years: We’d like to ask the guy who made it.

Read about the book Read the first chapter: Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. When we first came before you, it was to warn of the threat posed by those who did not understand that they did not understand the Internet.

For lives and ideas, completion is death. Long live the open Internet.

maniflesto Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Tim created the Web by providing protocols there’s that word again! The economic and political incentives to de-pants and up-skirt us are so strong that we’d be wise to invest in tinfoil underwear.



We are at the beginning, not the end, of the privacy story. An organ-by-organ body snatch of the Internet is already well underway.

But the glory of the Internet is that it lets us connect as diverse and distinct individuals. We’re both inside companies cluehrain outside them. Not the governments of the Earth nor their Trade Associations have the consent of the networked to bestride the Net as sovereigns.

The Cluetrain Manifesto — Entire Text Index Page

Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to explain what most businesses and much of the media were getting wrong about the Web. You’re invited, but it’s our world.

They need to resist the urge to “improve” or control these networked conversations. The Web remakes the world in our collective, emergent image.